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Reflex History
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Reflex Corporation was founded in 1977. Our office and production plant is located in Carlsbad, California. Initially, our Reflector ID-tag was the sole product of the company (thus the name "Reflex"; it reflects on one side). Business grew rapidly, and the Reflector ID-tag was soon distributed all over the country.
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Collars & Leashes On what must have been a bright day sometime in the late 80's, it was determined that yes, dogs and cats do need a collar to wear an ID-tag! In addition to more traditional solid colors, a demand for colorful, vibrant, fun patterns was confirmed. After many long hours, the sublimation process was mastered: the first Tuff Lock product line was born.
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Starting out: Veterinary Exclusive Originally, the sole channel of distribution of the Tuff Lock brand was through veterinary clinics; clients look to their veterinarians for advise on how to best care for their pets, and a quality collar (and leash) is a definite part of basic pet care. Tuff Lock became a veterinary exclusive brand.
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Premium Tuff Lock In the mid 90's, the Tuff Lock product line went through a major revamp to receive a fresh look (actually, it was more than a revamp - the quality was further improved, new packaging was created, and new patterns were designed).
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Premium Tuff Lock in the 2000's We started creating new patterns on a continuous basis, and introduced our first seasonal designs. Our buckle received a facelift, replacing the old label with a classy looking dome label. We continuously release new regular and seasonal patterns, making the Premium Tuff Lock selection of colors and patterns the widest (and deepest; we offer ALL patterns in ALL sizes!) on the market. Premium Tuff Lock is now also available through independent pet shops, shelters, groomers, and kennels.
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Thank You for your interest in our products. If you are ever in the area, please stop by!
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Reflex Corporation - 1825 Aston Avenue - Carlsbad, CA 92008
ph: 800-992-6972 or 760-931-9009 - fx: 760-931-9089 or 760-931-1509 info@premiumtufflock.com |
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