Reflex Corporation was founded in 1977. Our office and production plant is located in Carlsbad, California. Initially, our Reflector ID-tag was the sole product of the company (thus the name "Reflex"; it reflects on one side). Business grew rapidly, and the Reflector ID-tag was soon distributed all over the country.

Collars & Leashes On what must have been a bright day sometime in the late 80's, it was determined that yes, dogs and cats do need a collar to wear an ID-tag! In addition to more traditional solid colors, a demand for colorful, vibrant, fun patterns was confirmed. After many long hours, the sublimation process was mastered: the first Tuff Lock product line was born.

Starting out: Veterinary Exclusive Originally, the sole channel of distribution of the Tuff Lock brand was through veterinary clinics; clients look to their veterinarians for advise on how to best care for their pets, and a quality collar (and leash) is a definite part of basic pet care. Tuff Lock became a veterinary exclusive brand.

Premium Tuff Lock In the mid 90's, the Tuff Lock product line went through a major revamp to receive a fresh look (actually, it was more than a revamp - the quality was further improved, new packaging was created, and new patterns were designed).

Premium Tuff Lock in the 2000's We started creating new patterns on a continuous basis, and introduced our first seasonal designs. Our buckle received a facelift, replacing the old label with a classy looking dome label. We continuously release new regular and seasonal patterns, making the Premium Tuff Lock selection of colors and patterns the widest (and deepest; we offer ALL patterns in ALL sizes!) on the market. Premium Tuff Lock is now also available through independent pet shops, shelters, groomers, and kennels.

Thank You for your interest in our products. If you are ever in the area, please stop by!